Punto Pago

Panama’s first online
service for paying bills

The challenge

Punto Pago reached out to us to build the Panama Republic’s very first service to unify multiple accounts into one convenient location and let users pay their bills online. In general, Panama’s citizens pay for communal services twice a month. This means that every two weeks, you had to track down exactly what you owe, and you had no choice but to use pay terminals to take care of your bills. It’s needless to say that paying bills before Punto Pago was not exactly convenient.

Product aims
and objectives

Initially, we took on the challenge of a complete rebrand and development of a mobile application that can handle a load of 500,000 users a day. There was a clear need for a newer, better, more effective strategy since Punto Pago had transitioned into offering fully functional online services for paying bills, so terminals were clearly no longer enough. You had to be able to check your account at any time and make a payment. The mobile app made it possible to identify already existing clients and attract new ones.

Complete brand overhaul and development of a new strategy.
Terminals for paying bills in stores, business centers, and hotels got a design upgrade.

We made it possible to
use a website to pay bills

Average load: 500k users a day

We explored the possibility of scaling while taking growth into account and focused on not just client numbers, but transaction numbers.

Use bank cards to pay bills (internet acquiring).
Mobile application offers clients account information.

App development
for two platforms

Analysis and
ASO strategy

Our marketing team accomplished great things for Punto Pago. We analyzed the competitor ASO index, put together a killer strategy and plan for promoting the app, collected a semantic core based on competing products in Panama, composed texts and descriptions with subsequent A/B tests, placed comments with integrated keywords on Google Play and Apple Store, optimized the application page in stores, implemented Facebook SDK and Firebase analytics, completed split testing of Punto Pago’s advertising offers, launched advertising campaigns with optimized app installation, monitored delivery and key word filtration, and tested and implemented push notifications per promotion with increased cashback. Whew!

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